MEDIAinTORONTO

Friday, 10 February 2017

PayPal freezes Canadian media group's account over story about Syrian family

PayPal freezes Canadian media group's account over story about Syrian family

 / The Canadian Press
FEBRUARY 10, 2017 10:11 AM
TORONTO — A community newspaper's payment to enter a feel-good story about a family of Syrian refugees in an awards competition prompted PayPal to freeze the account of a national media organization as a suspicious transaction, The Canadian Press has learned.

Newspapers Have High Level of Trust, but Will They Capitalize on It?

Newspapers Have High Level of Trust, but Will They Capitalize on It?

The red columns in the chart below are worth a thousand words.
Americans are polarized in many ways, pre-eminently in politics. But a big majority of them agree that Facebook is not a trustworthy news source. As the blue bars in the chart show, a significant majority of the public also agrees that newspapers are trustworthy.
I assembled the revealing chart on media trust from raw data in a January survey commissioned by BuzzFeed. In its article on the survey, BuzzFeed chose to focus on the low public trust of Facebook. It made only an off-hand reference to the high trust in newspapers — both Web and print versions.

Thursday, 9 February 2017

Top 10 Most Influential Brands in Canada

at FFWD:  Advertising and Marketing Week 2017
Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
The Institute of Communication Agencies (ICA, www.icacanada.ca) in partnership with Ipsos (www.ipsos.ca) today unveiled the Top 10 Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world -- at day two of FFWD: Advertising and Marketing Week 2017 in Toronto.  The 2016 Most Influential Brands study was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada, and ranks their influence.  Steve Levy, COO at Ipsos announced the ranking, discussing how this year’s brands achieved their status and why brands are influential.
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