Friday, 23 September 2011

Using Social Media For Business Goals In:-Brand Reputation -Marketing & Sales -Customer Service -Product Development -Collaboration

Ask an Advisor: Entertainment and Media Series 
@pwc_tech
September 27, 2011 Cassels Brock & Blackwell LLP Scotia Plaza 40 King Street West 21st Floor Toronto, Ontario Agenda: 4:30 p.m. Registration 5:00 p.m. Presentation 6:00 p.m. Cocktails & Canapes
The power of social media and user generated content is undeniable. Popular sites such as Facebook, Twitter, LinkedIn and blogs are gaining new users at a dramatic rate, and are being used not only for social interaction, but also to transform business. Amid the tremendous opportunities created by social media tools and technologies, there are risks.
Participants in this seminar learn first-hand how to optimize their social media strategies based on current and future trends and how to address the legal issues raised by user generated content.
Using Social Media For Business Goals In:-Brand Reputation -Marketing & Sales -Customer Service -Product Development -Collaboration
-Legal Issues Surrounding User Generated Content: -Copyright -Defamation -Privacy -Advertising
-Practical Strategies for Minimizing Risks Associated with UGC
Speakers-Debbie Dimoff is a vice president with the Consulting and Deals practice of PwC. As part of the Technology Consulting team, she helps clients leverage social media and mobile technologies, and also works on digital transformation strategy and implementation planning.
Jessica Fingerhut is is an associate in the Entertainment Law and Business Law Groups at Cassels Brock. Jessica's experience includes drafting agreements and other materials for clients in the entertainment industry and conducting research and drafting memoranda of law on copyright, trade-mark and other intellectual property issues. Jessica recently co-authored a paper entitled User Generated Content: Recent Developments in Canada and the US which was presented at the biennial Law Society of Upper Canada's Entertainment, Media & Advertising Law Symposium

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