Friday, 16 September 2011

How to launch and implement a Social Media Initiative

Monday, September 26 · 6:00pm - 9:00pm
Ivey ING Direct Leadership Centre  130 King Street West Toronto
@Sparkle_Agency   @AMASocialSigTO
Marketing professionals are learning that to take advantage of the rapid growth and change in social media they must successfully collaborate with other business groups like never before.
Social media has immediate implications for legal, finance, IT, R&D, the C-Suite and even HR.
Getting your new social media initiative approved can be a challenge… and even after it has been approved, the biggest challenge is how to implement it.
On September 26, the American Marketing Association’s Social Media special interest group  will be hosting an event with representatives from key business areas to share their stories and lessons they learned while executing their social media initiatives amidst a complex and dynamically evolving marketplace.
This event is a great opportunity to network with your peers, build new contacts and harness ideas on best practices for launching social media initiatives. Gain the confidence to create consensus towards your plan and ultimately C-Suite approval.
OUR PANEL OF EXPERTS:
1. Eliot Johnson, Senior Manager, Social Media - KPMG Global Resource Centre
 http://twitter.com/#!/eliotjohnson
2. Shannon Hunter, Social Media Community Manager – Toyota & Saatchi
http://twitter.com/#!/Shananigans5
3. Dave Fleet, Vice President, Digital – Edelmam
 http://twitter.com/#!/davefleet
4. Andrew Panterescu, Social Media Specialist – DealFind
http://twitter.com/#!/Pantstotherescu
5. Indar Chanicka, Online Community Manager, Sears
 www.twitter.com/#!ichanic
Moderator: Debbie Horovitch – Owner Social Sparkle & Shine; Toronto Star Community Blogger for the Eglinton-Lawrence riding
 debbie@theSparkleAgency.com
 http://twitter.com/Sparkle_Agency
PRICES:
AMA Member $25
 Non-Member $45
 Student $20
Space is limited! Tickets will sell out fast due to the intimate social setting. Be sure to register now!
This event is sponsored by the generous support of CIRA, the organization that manages the .CA domain space on behalf of all Canadians.

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