Saturday, 3 March 2012

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German-broadcasters-land-maiden-euro-2016-deal/
Germany’s ARD and ZDF have become the first European broadcasters to agree deals for Euro 2016 after extending their partnerships with UEFA.

The new agreement encompasses broadcasting rights for all Euro 2016 matches in Germany following a tender process launched in 2011. Euro 2016 will be staged in France and marks the first edition of an expanded European Championships. The tournament’s new format will see 24 participating teams and a total of 51 matches.
ARD and ZDF are UEFA’s established public broadcaster partners for national team competitions in Germany and will ensure extensive live free-to-air coverage of Euro 2016. Dedicated magazine and highlights programmes will complement both broadcasters’ offerings. In addition, coverage of the competition will also be made available via the internet, on the radio and on mobile devices.

Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “National team football is continuously enjoying massive popularity in Germany, also reflected by exceptional television ratings in the recent years. In the run-up to UEFA Euro 2012, we are delighted to have extended our long-standing relationship with ARD and ZDF. Both broadcasters have an exceptional track record of broadcasting major international sporting events and they are the perfect home for the UEFA European Championships.”

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