Tuesday, 6 March 2012

Rogers Launches Digital Media Division

Rogers Launches Digital Media Division

Rogers Digital Media (RDM), a new operating division at Rogers Media, is offering multi-platform media and marketing services across an online network that draws some 17 million unique visitors per month to more than 1,000 owned + exclusive and network sites.

RDM wants to bridge a perceived gap for advertisers between owned + exclusive and network sites, and become a single point of contact for marketers across multiple sites and platforms.
Rogers describes its three-tiered approach as providing quality, through enhanced tools and integrated solutions; reach, for increased scale and efficiency; and audience intelligence for specific targeting.
“In a cluttered digital landscape, it was imperative we differentiate ourselves through customized solutions that meet our clients’ business objectives,” Jason Tafler, Chief Digital Officer, Rogers Digital Media, said in a release. “The breadth and depth of our assets, combined with our connected relationships through superior audiences, unrivalled intelligence and world-class digital experiences, gives Rogers Digital Media the competitive advantage. It offers our consumers premium content and enhanced engagement, while delivering to clients opportunities they cannot get anywhere else.”
In addition to its owned + exclusive suite of premium assets, such as Chatelaine, Citytv, 680News and Sportsnet, RDM’s ad network features such brands as NBA.com, Cosmopolitan.com, HarpersBazaar.com, iVillage.com, and PopularMechanics.com.
RDM cites comScore Media Matrix stats showing an overall network growth of 107% year-over-year, noting that growth in RDM’s audience segments is a key driver for clients and a differentiator in the marketplace: RWomen is the No. 1 syndicated women’s channel in Canada, offering more than 100 premium French and English sites with more than 4.5 million unique visitors per month; RMen is the No. 1 syndicated men’s channel in Canada with 5.8 million unique visitors per month, representing nearly one million more than RDM’s nearest competito; RNews & Business channel grew by 60% in 2011, and now reaches 1.8 million unique visitors per month – with a high concentration of adults 25-54.
For more Mediacaster Magazine coverage related to this topic, please see:
Sportsnet, Coors Light Deal Sets Five-platform, Single Brand Precedent
Local Search, Online Marketing Offered as Rogers Forms New Alliance

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