Friday, 23 March 2012

TNS Digital Life Report: Navigating the Digital Wasteland

TNS Digital Life Report: Navigating the Digital Wasteland

@tnscanada  @hk_canada
There are over 1.9 billion people online worldwide according to the recent Digital Life survey, published by TNS Canada. It's a massive number but make no mistake—not all Internet users are created equal.
Hill+Knowlton Strategies will be diving deep into the Digital Life survey in the weeks to come, providing an exclusive look at these findings and the ways in which Canadians are adapting their online experiences.
A common thread through the Digital Life survey is the theme of a “Digital Wasteland”, referring to the glut of information that the Internet offers—some of it quality, some not so much. All web users will take a singular approach to cutting through the clutter but when taken in aggregate, TNS was able to identify six different lifestyle segments that define Canadian Internet users based on behaviour, attitude and preference. Here is a breakdown of each segment and the percentage of Canadians that fall into each category.

Look for addition findings from the Digital Life survey in the coming weeks, exclusive to our website. Our next feature will talk about the ways in which Canadian attitudes towards mobile web browsing has changed and the web-based activities that Canadians are most enjoying while on the go.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...