Wednesday, 25 April 2012

canadian marketing association, Social Media Roundtable

#cmafuture @Cdnmarketing
canadian marketing association, CMA Social Media Roundtable



John BardawillJohn BardawillManaging Director, TMG International Inc
John Bardawill is the Founder and Managing Director of TMG International Inc., a results based consultancy focused on Business and Marketing Strategy, Channel Management, and Contact Centre Development. John has over 25 years of international marketing and management experience, working with companies such as Ericsson, Cable & Wireless, Bell Canada, Rogers, and RBC Insurance. He has worked extensively with call center operations internationally in a variety of market-driven organizations to provide a strategic, highly focused, results based approach to drive revenues and profits.


Wendy ArnottWendy ArnottVice-President, Social Media and Digital Communication, TD Bank
Wendy leads strategy for social media and digital communication programs that help TD achieve its goals by building stronger relationships through authentic engagement with employees and customers. TD Bank Group is quickly becoming a truly social business, inside and out. The bank recently launched leading-edge enterprise social media to 85,000 employees across North America. Externally, TD has become an industry leader with programs that engage with stakeholders on social media channels, including its proprietary Social Customer Service program which has a team of representatives helping customers via Twitter 24/7. Wendy brings passion and 25 years of experience in all areas of corporate communications with roles that include VP, Corporate Communications at TD and a Principal in Mercer’s Communication Practice.
David BradshawDavid BradshawVice-President, (Head) of Sales and Service, ING Direct Canada
David oversees the Regional Cafes across Canada and the Lending/Savings Call Centres at ING DIRECT Canada. From 2007 – 2008, David served as Vice President, Service Delivery at Echo Marketing Solutions where he was responsible for leading the Contact Centre, Client Services and Sales planning. From 2004-2007, David held the position of Director, Sales and Service at ING DIRECT Canada. He was involved in leading the retail locations and distribution partner network while retaining leadership of the contact centre. Prior, David held sales and service management positions with organizations such as Xerox, Dunn & Bradstreet and Pitney Bowes. David has over 19 years call centre leadership experience, with a forte in building and restructuring B2C and B2B Call Centres. He has a track record for exceeding sales and service targets, while maintaining high employee engagement.
Chris BrockbankChris BrockbankSenior Vice-President, Sears Canada
Christopher leads the development and execution of an integrated strategy for Sears Canada that acts as the building block to the overall strategic marketing initiatives of the entire Company. He is responsible for planning and managing all marketing functions which include e media, event, brand management, CRM, and visual store presentation to achieve the Company objectives. Christopher has held senior positions at Sears Canada, Bell Canada, Nortel Networks, Sirius Satellite Radio and Sun Media/Quebecor Media. He is a high energy senior marketing leader with extensive experience in some of the most challenging industries including Retail, Media , Satellite Radio, Wireless, Internet and Satellite TV industries in Canada, the US and the UK.
Laurie Dillion-SchalkLaurie Dillon-SchalkDigital Strategy Director, JWT
Laurie leads strategy planning work for key clients who want to leverage digital for business transformation, advertising, commerce, relationship building and/or driving innovation. She works with exceptional clients including Wal-Mart, Mazda, Sick Kids Foundation, and more. Prior to JWT, Laurie held several digital leadership roles including time as WestJet’s Director of Digital Strategy, as well as 8 years as a emerging tech management consultant in IBM Global Services.
Mark StevensMark StevensVice-President, Customer Care, Kobo
Mark has over 15 years in developing and executing technology and customer care strategies around the world. With key consulting and direct relationships with partners such as Apple, Microsoft and AT&T, Mark has established traditional multi-channel operations in Asia, Europe, Canada, United States and the Caribbean – with an eye towards developing emerging markets in South America. The next phase of strategic development is the integration of highly effective self service, social media and peer to peer information in order to build brand advocacy and enable customers to resolve their issues – how they want, when they want and by any channel they want.
Clive WoodrowClive WoodrowVice-President, Operations and Client Services, Marketwire
Marketwire is the company that owns Sysomos, which is the leading provider of Social Media Monitoring and Engagement. In this role, Clive manages a team of Social Media Managers who assist, guide and aid over 1,000 different Clients from some of the worlds’ most recognized consumer brands and largest digital agencies in 40 different countries across the globe. Together these Clients track, monitor and engage their Customers, Consumers and Competitors across 40 million new tweets, blogs and mentions every day. Clive has spent the last 15 years in the Customer Care and Customer Service industry working with and for Companies like Accenture, Comcast, Sears, Ford, Time Warner.

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