Tuesday, 8 May 2012

"GIVE YOUR EVERYTHING" CAMPAIGN REVEALS HOW CANADIAN OLYMPIC HEROES ARE MADE

"GIVE YOUR EVERYTHING" CAMPAIGN REVEALS HOW CANADIAN OLYMPIC HEROES ARE MADEThe Canadian Olympic Team launched a new brand campaign that brings to life exactly what it means to "Give Your Everything". The dynamic multi-media campaign involves more than 50 of Canada's outstanding Olympic hopefuls and their coaches from eight different sports, highlighting their inspirational efforts as they prepare to compete for Canada at the 2012 London Olympic Games.

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