Monday, 14 May 2012

the Institute of Communication Agencies and Augmented Content topic

this evening Nick Parish 2012
Monday, May 14, 2012
Nick Parish @paryshnikov of @contagiousmag
Augmented Content @the_hoxton

Technology is changing the way we consume. Two-screen viewing, the proliferation of augmented reality, audio recognition apps, content check-ins and QR codes allow brands to act as interfaces between viewers and content. Adding value with a layer of interactivity, social networking, gaming, bonus content and coupons, the challenge for marketers is to know what to embrace and what to discard in order to engage an audience.

Traditional content channels are experiencing a radical renaissance as new technologies enhance the viewing experience, moving it from a passive to an interactive medium.
 Nick Parish, Contagious’ Editorial Director, Americas, will explain how to introduce these channels effectively, and in turn create more immersive, lean-forward experiences to better engage viewers.

Event Schedule:
5:00 PM - Registration
5:30 PM - Nick Parish Presentation Begins
6:15 PM - Question & Answer Period
6:30 PM - Cocktails & Hors D'Oeuvres
7:00 PM - Event Finishes

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