Wednesday, 9 May 2012

Online Ad Company mDialog Hires CBS Exec to Open U.S. Office

Online Ad Company mDialog Hires CBS Exec to Open U.S. Office


As video consumption shifts from traditional TV to a whack of Internet-connected devices like tablets, laptops and mobile, the market for streaming advertising solutions is growing and companies are growing with it.
Toronto-based mDialog is one such company.
The video stream management solution provider for addressable and measurable online advertising has hired a former CBS Interactive executive to open and run its new U.S. operations.
Jeff Clark, a former Vice President and General Manager of Entertainment for Online Ad Company mDialog Hires CBS Exec to Open U.S. Office, has more than two decades of experience in the media and technology sectors. In his role as Chief Revenue Officer, Clark will be responsible for mDialog's expanding customer base including global sales, marketing, and business development.

“We are thrilled to have someone with Jeff’s experience and knowledge lead the charge from our new office in San Francisco,” said Greg Philpott, founder & CEO of mDialog. “Television broadcasters and operators need an experienced partner like mDialog to help them monetize their live, linear and on demand content on streaming video devices. Jeff will play an instrumental role in helping a diverse ecosystem of operators, programmers, and infrastructure partners understand the power and scalability of mDialog’s solution.”
Clark comes to mDialog from CBS Interactive where he served as Vice President and General Manager of the Entertainment division. At CBS Interactive he was primarily responsible for the network's flagship property,, and the distribution and management of all online ad supported video. Prior to CBS, Clark had senior management experience with Yahoo! and successful start-ups including Dotspotter and Videosurf.
"People are consuming more video across more devices than ever" said Clark. "mDialog has the most experience helping content owners run dynamic in-stream video ads with real time audience analytics across such a broad array of devices. I’m excited to work with this team as we expand our presence in the Over the Top (OTT) advertising market and open our US Headquarters.”
The mDialog Smart Stream Video Platform enables media, cable and technology companies to use their existing ad ops workflow to monetize content with a TV quality ad experience on live, linear and On Demand video (both short and long form) on Internet connected devices. It supports the widest range of connected devices in the market including iPad, iPhone, Apple TV, Android smartphones and tablets, Roku, Xbox, Sony PlayStation, and Smart TVs.
The company also recently annouced that its Smart Stream Video Platform is fully integrated with AuthenTec’s content protection services, allowing broadcasters and service providers to monetize video through in-stream advertising across a broad array of connected devices, without comprising security.
For more Mediacaster Magazine coverage related to this topic, please see:

Portable Media Audience Gets TV-like Commercial Breaks from Global iPad and mDialog
Dynamic Ads and Live Video Streaming Solutions from mDialog for iPad and iPhone

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