Friday, 11 May 2012

Postmedia Network to Rep Business Insider in Canada

Postmedia Network to Rep Business Insider in Canada
2012-05-09
Postmedia Network will provide exclusive sales representation for the business and news website businessinsider.com in Canada.
Business Insider is described as a fast-growing business site with connectoins to financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, was launched in 2007, by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.

One year after launch, many more verticals joined Silicon Alley Insider, from Clusterstock to Money Game, The Wire, and more. The verticals have been relaunched under one brand as a leading online business news site for the digital age.
“Representing Business Insider is a great addition to Postmedia’s already extensive portfolio further extending our advertising reach,” said Shelley Middlebrook, Vice President, Integrated Advertising, Postmedia Network. “With 1.5 million visits and 9 million page views across Canada, Business Insider’s audience is a terrific complement to our existing audience of 7 million monthly unique online visitors across our network. We’re happy to offer our advertisers the opportunity to leverage Business Insider’s audience.”
Business Insider covers all aspects of business news from finance to politics to Wall Street gossip with 15.5 million monthly unique visitors, 58,000 Facebook fans and 1.6 million Twitter followers globally (Source: Google Analytics). The website’s Canadian readership reaches coast-to-coast, with a concentration in Ontario.
“We are excited to have Postmedia represent us in Canada,” said Bridget Williams, SVP Business and Audience Development, Business Insider. “We chose Postmedia because of its solid industry relationships with a large network of advertisers and agencies. We're confident they will represent our brand well in the marketplace.”
Postmedia Network is a wholly owned subsidiary of Postmedia Network Canada Corp. operating variety of print, online, digital, and mobile platforms.

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