Wednesday, 9 May 2012

Shaw Media Expands Online Ad Partnership with CBS Interactive

Shaw Media Expands Online Ad Partnership with CBS Interactive
May 8, 2012 7:15 AM
Several high traffic websites from the CBS Interactive stable have joined with Shaw Media for Canadian digital ad sales.
Shaw’s Premium Audience Network (S.P.A.N.) portfolio now include;; CNET;;;;;; and UrbanBaby. These sites join CBS Interactive properties and, which have been part of S.P.A.N. since 2011.

"S.P.A.N. is a powerful tool for cross-platform message delivery, providing advertisers with the most desired audiences across a network of premium digital properties," said Paul Burns, Vice President, Digital Media, Shaw Media. "With the addition of more high-traffic CBS Interactive sites, we have been able to further build on Shaw Media's position as a digital leader by making premium video ad units available to our clients."
Since its launch in May 2011, Shaw reports S.P.A.N. has more than quadrupled its online reach and now offers advertisers access to more than ten million total unique visitors per month, and more solutions for advertisers looking to reach highly captive male audiences in the digital space.
S.P.A.N includes Shaw Media's owned and operated broadcast digital properties, as well as a diverse and growing portfolio of premium, content-rich-brand-name sites from partners like CBS, A+E Television, and NBC. The network boasts a high level of visitor engagement, with the average time spent reaching 30 minutes per visitor across its 90 sites.
"We've developed a strong relationship with Shaw Media over the past year, and having them represent a wider range of premium CBS Interactive brands in Canada is a natural evolution of our partnership in the territory," said Zack Rogers, SVP of Revenue Operations at CBS Interactive.
For more Mediacaster Magazine coverage related to this topic, please see:
Shaw Media Grows Digital Reach, But It's Not Stopping There

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