Tuesday, 12 June 2012

Association of Internet Marketing & Sales

June 12, 2012, at the Steam Whistle Brewery Roundhouse, AIMS Presents:
4pm - 9 pm  #AIMSCda @AIMS_Canada 

Social Media Management & Monitoring Solutions

Most organizations by now have dipped their toe, if not jumped right in, to the Social Media pool. But how do you manage your engagement in social channels effectively and how do you demonstrate return on investment so that you can increase budgets and resources?

At this event you'll not only get a framework for demonstrating ROI, but hear from a panel including Sysomos, Jugnoo and Mediacom for a look from leading solution providers and client strategist for insight on tracking, testing and analyzing results.
Whether your community is a couple thousand or a million strong, see how you can optimize your resources and return on investment, and do some fun networking with other marketers facing the same issues. You don’t want to miss this event! Follow us on Twitter @AIMS_Canada and tag #AIMSCda (watch for the Hashcaster.com site going live just before the event!).

4:00pm-5:00pm: Registration & Networking
  • 5:00pm-6:50pm: Social Media ROI Framework; Social Media Management Solutions Executive Panel
  • 6:50pm-9:00pm: After Party! Bar service. Catering by 10tation.
Social Media ROI FrameworkSocial Media exploded during one of the worst economic crises in history -- a time when corporate executives have been held accountable to Return on Investment like never before. Whether you're in B-C or B-B, you've seen your customers flock to social media channels and expecting you to be there. But at the same time, executives have been reluctant to provide social media full funding without proven ROI.
Marketers pushing for adoption in the face of this hesitation have put forth a variety of theories and calculators from “it can’t – and shouldn’t – be measured” to complex spreadsheets measuring the brand awareness of social conversations and “Likes”. Honorable attempts -- but they’ve all failed to directly link activities across all departments to the one true business measurement: profit.
This presentation by Sam Fiorella, Chief CX Consultant at Sensei Marketing and author of The Social Roadmap blog and upcoming book, will outline the organizational challenges faced in both adoption and measurement of social media and highlight a proven method for linking social media activity to the business’ bottom line.
Executive Panel: Social Media Management Solutions
Our executive panel from today's leading social media management solutions will provide insight into what digital marketers should be tracking and reporting on to demonstrate social media's value across the organization. Get an opportunity to ask your questions on what's trending and what we can look for next in analytic reporting tools.

Our panel includes VP Client Services for Sysomos/MarketWire, Clive Woodrow, star marketing blogger and VP Product Intelligence at Jugnoo, Inc., Danny Brown and Director of Social Strategy at MediaCom Canada, Ian Giles. The panel will be moderated by Sean Moffitt, well known speaker on social business, brand innovator, founder of Agent Wildfire, MaRS consultant, and co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace.


Speaker: Sam Fiorella, Chief Customer Experience Strategist, Sensei Marketing

As proficient in marketing technologies as he is in marketing and creative strategy, Sam is a unique personality in the marketing world. During his 20 years of senior level management experience Sam was instrumental in creating world-first marketing software applications and innovative marketing campaigns in both the B2B and B2C sectors. Successful campaigns include projects for Home Depot, Morgan Stanley Smith Barney, AOL, Ford Motor Company, Hyatt Gaming Corporation, Snyder’s of Hanover, Johnson & Johnson, Hyundai, Chef Boyardee, American Idol, JC Penny …just to name a few of the over 1,600 projects in his resume.
Recently named one of the top 100 Influencers in Social Media by Social Technology Review and Top 35 Influencers in Social Media by Business2Community, Sam is a highly sought after speaker on the topic of social media marketing and social business.
Sam is the creator and moderator of the #bizforum Twitter debate where business professionals discuss the pros and cons of trending business-related topics each week. You can join that conversation every Wednesday night from 8 PM to 9 PM Eastern Time by following the #bizforum hashtag on Twitter.
Elsewhere online Sam is the Editorial Advisor for one of the top Internet blogs: www.12most.com and syndicated blogger for Business2Community and The Social CMO.
Follow Sam on Twitter | Connect with Sam on LinkedIn
Executive Panel Moderator: Sean Moffitt, Founder and Chief Evangelist, Agent Wildfire
Sean Moffitt, Co-Author of Wikibrands
Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years.
As an answer to business’ future, Sean founded Agent Wildfire in 2004 – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy.
Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media, chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGeners and helps executive and brand teams power the collaborative enterprise.
You can also spot his rants and musings on new economy subjects through his blogs Buzz Canuck & Spreads Like Wildfire . He has also authored an annual research report on Canadian marketing and media “The Buzz Report”, a number of critically acclaimed white papers on new media topics and is a columnist for Smart Brief on Social Media.
Follow Sean @SeanMoffitt
Solutions Executive Panel:
Clive Woodrow, Vice President of Client Services for Sysomos, a Marketwire Company

Clive Woodrow is the Vice President of Client Services for Marketwire the company that owns Sysomos, which is the leading provider of Social Media Monitoring and Engagement.

In this role, Clive manages a team of Social Media Managers who assist, guide and aid over 1,000 different Clients from some of the worlds most recognized consumer brands and largest digital agencies in many different countries across the globe.
Together these Clients track, monitor and engage their Customers, Consumers and Competitors across 40 million new tweets, blogs and mentions every day.

Clive has spent the last 15 years in the Customer Care and Customer Service industry working with and for Companies like Accenture, Comcast, Sears, Ford, Time Warner and strongly feels that Social Media represents the single biggest challenge and the greatest opportunity to any business or enterprise that provides a service or produces a product. As Clive says, “Social media is now more important to some businesses than the telephone”.

Danny Brown, VP Product Intelligence, Jugnoo, Inc.

Danny Brown is the VP of Product Intelligence at Jugnoo, an Internet and media technology company helping make the social web simple, accessible and monetizable for all. An award-winning marketer and blogger, Danny is a widely recognized authority on social media and is a regular featured contributor to numerous print and TV news stories. His blog is recognized as one of the leading marketing blogs in the world and syndicated across the WebProNews, Newstex, AllTop and Social Media Informer networks. He has worked with some of the biggest tech and digital companies in the world, including RIM, Microsoft Canada, British Telecom, IBM, Dell, and LG Electronics. Danny is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. Danny believes that, "Social media is the ultimate focus group for all businesses."

Follow Danny @DannyBrown
Ian Giles, Director of Social Strategy, MediaCom Canada

Ian has an impressive 17 year track record of successfully configuring strategic plans that span traditional and digital media. He has a rare depth of experience developing integrated campaigns by drawing from strict disciplines such as consumer behavior, direct marketing, marketing analytics, usability, database marketing and social marketing.

Prior to working at MediaCom, Ian was Director, Social Media Strategy at Transcontinental Interactive where he built the social media practice, product suite, and had responsibility for the departmental P&L. He played a lead role in developing enterprise-wide social media plans that cost-effectively helped clients establish, strengthen and sustain profitable relationships with their customers.

Ian has also directed large-scale cross-media campaigns for clients in several complex industries including: Spirits, Retail, Hospitality, Consumer Package Goods, Pharmaceutical, Media, Manufacturing, Telecommunications, Financial Services and Technology.

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