Thursday, 7 June 2012

BlackBerry-maker RIM ditches 16-gig PlayBook

BlackBerry-maker RIM ditches 16-gig PlayBook
 Thu Jun 7 2012 Michael Lewis Business Reporter
Research in Motion Ltd. says it will cease production of its 16-gigabyte BlackBerry PlayBook but will continue to build the more powerful versions of the tablet PC.
“There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here,” the Waterloo-based device maker said in an email.

“The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.”
RIM said the 16 GB version, which retails for $199, compared to the 32 GB at $249 and the 64 GB for $299, will be available until inventory at distributors and retailers can be cleared.
RIM in December took a $360 million (U.S.) after-tax charge on unsold PlayBooks after heavy price discounting on the tablet, whose sales have been dwarfed by the Apple iPad.
The PlayBook is powered by the QNX operating system that is the backbone of RIM’s BB10 family of smartphones expected to be launched in October or November.
It was released in April 2011 to mixed reviews given its lack of built in email and calendar functions and the absence of the popular BBM text messaging service.
The email and calendar shortfalls were remedied in February after significant delays when the company released its PlayBook OS 2.0 upgrade.

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