Tuesday, 5 June 2012

social influence academy: Advanced Facebook Marketing

Advanced Facebook Marketing – Marketing Strategy & Planning, Community Engagement & Facebook Ads
#SocInfluence  @LisaKember
Date: Wednesday June 6, 2012
Location: Courtyard Marriott, 150 Interchange Way, Vaughan, Ontario L4K 5P7 (Hwy 400 & Hwy 7)
Time: 8:30 AM – 2:15 PM
Cost: $199.00, plus tax


Notes on Payment Processing:
Payment is processed using Paypal. You do not need a Paypal account – simply follow the instructions as prompted and enter your credit card information. If you have any problem, call Janice Peters at 416-568-2466.
Workshop Summary
This highly practical and interactive workshop will take you to a more advanced level of knowledge on Facebook marketing and follows up with new topics not covered in our other Advanced Facebook Marketing workshop. You will learn how to build a winning Facebook Marketing Strategy and how to create engaging content and build a thriving community. In addition we’ll cover Facebook Commerce and show you how to add “buying” options to your Facebook Business page. We will discuss Community Management issues and responsibilities and provide you tips and advice so you can maintain a thriving, active and safe community for your brand. We’ll leave you with powerful best practices on how, when and what type of content to share and how to manage comments and your community as a whole. Our final component will review the Facebook Ads System – how to create an ad, monitor success, understand ad analytics and how to use ads to help grow your “Likes”. This workshop will ensure you walk away with a clear strategy for getting the most out of Facebook Business Pages.

This event is for people who are familiar with the basics of Facebook and already have a business page. It will not cover basic elements of Facebook or page setup.

Who Should Attend
 •Small business owners who want to leverage a Facebook Business Page to promote products/services and build a fan base.
 •Business owners, managers or employees who need an update on best practices for Facebook Marketing
 •Sales people looking for new strategies to increase leads and build opportunities
 •Marketing professionals responsible for promoting company products and services
 •Customer service specialists looking to leverage social media to connect with customers
 •Anyone who wants to stop wasting money on traditional marketing efforts that don’t work
What Previous Attendee’s Have to say…
“I have achieve over 1000 like to my facebook page using insights learnt in your workshop. I am ecstatic about it!”
 Ryan Ligeza
 Assistant Marketing Manager
 Renew Life Canada

“You get well more than the fee asked for Lowell’s workshop. Sign up today for great insights.”
 Tony Scutella
 Chief Strategic Consultant and Business Coach at The Growth Coach and Shifting Mindsets Consulting Group

“I attended the Advanced Facebook Marketing Workshop in February in Toronto that I flew in from Windsor, Ontario to attend.

As a business person, I always believe that feedback is important and thought it would be a good time to do so.

When I attended the session, our company (a local dance studio) was just starting to utilize Facebook as a marketing tool. At the time we had 107 people who liked our page. This is a page that had been in existance for 3 years, but had not been focused on.

After the workshop, I kicked up our efforts 1000% and using the tools and techniques learned, have revolutionized our business. As of this email, we have 774 people who like our page. (We are gaining 10-15 new likes each day). That is a tremendous increase within 2 1/2 months. We have utilized Pagemodo to redesign our Welcome Page, and through Constant Contact email marketing, Hootsuite, in studio advertising, and building our audience through Admin page suggestions, we have transformed our online presence. We are in better contact with our clients, have sold out performances based on the additional online marketing presence, and have increased traffic interested in registering their children for dance next season.

Thanks to your seminar, our business is booming and our interactions with clients are stronger than ever. Thank you for hosting these seminars and providing information that is helpful to small businesses to maximize their potential with modern advertising. If this isn’t a success story, I don’t know what is!”
 Rebecca Fabischek
 Administrative Director
 The Dance Barre

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