Friday, 6 July 2012

Pattison Launches Online Ad Shop for DOOH Campaigns

Pattison Launches Online Ad Shop for DOOH Campaigns 

2012-07-04

Pattison Onestop (the digital division of Pattison Outdoor Advertising) has launched The Ad Shop online, hoping to create added access to its digital out of home (DOOH) network.With the launch of The Ad Shop (www.adshop.ca), Pattison Onestop is offering its portfolio of digital properties and out of home advertising faces through the Web portal.

Pattison describes the new Ad Shop as a strategically-engineered solution to support small and medium sized businesses, offering access to thousands of digital advertising locations, coast-to-coast.
Through the Ad Shop, Pattison Onestop says it has eliminated the traditional barriers that historically limit smaller businesses from buying out-of-home/billboard media, including costs.
Small and local advertisers can purchase a digital media campaign in just one geo-targeted subway station or shopping mall, or in 50+ residential high-rises located within a 10-kilometer radius from a specific retail-location; the Ad Shop is an unprecedented new solution for advertisers to reach their customers like never before.
"It's easy, highly-targeted, and extremely cost-effective for all types of advertisers," explained Michael Girgis, President of Pattison Onestop. "Through the Ad Shop, our commitment is that no campaign or advertiser is too small to have a powerful advertising program that's uniquely relevant to them".
Once advertisers select their preferred media locations, they enter the Ad Shop's proprietary Content-Development-Module. The CDM enables advertisers to browse and select from hundreds of creative templates, at no additional cost. Advertisers choose the templates that appeal to them and within minutes, lock and upload their own, custom advertising message.
Acquired by Pattison Outdoor Advertising in 2011, Pattison Onestop (formally known as Onestop Media Group), owns and operates a portfolio of digital out-of-home media properties in mass transit, mall, retail, hospitality, residential, office, and outdoor environments.
For more Mediacaster Magazine coverage related to this topic, please see:
Digital Signage Deal Unites Pattison Group, Onestop Media

After 50 Years, Pattison Group's Outdoor Advertising Not Waiting for Subway

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