Thursday, 23 August 2012

Astral Outdoor Ads Using Augmented Reality Apps from Ad-Dispatch

Astral Outdoor Ads Using Augmented Reality Apps from Ad-Dispatch
2012-08-23Astral Out-of-Home and Ad-Dispatch have launched a brand new augmented reality application for placed-based advertising and digital signage installations.
Astral and Dartmouth, NS-based Ad-Dispatch are using their newly-developed iRiS AR software to connect smartphone and mobile device-carrying consumers with the brands, products and services being promoted by Canadian advertisers.
In the first such roll-out, Astral Out-of-Home transit shelters are being used to invite the public to experience DRAMBUIE A Taste of the Extraordinary through Augmented Reality. The transit shelters used for the campaign are located in Toronto’s Queen West and Dundas Square districts.
The AR app is downloaded by consumers, and then by using the portable device display, they can interact with audio, video and other assets.
“The IRIS AR application is another great example of connecting consumers from the physical world to the digital world and Astral OOH is proud to be sponsoring the first Universal OOH AR app,” Debbie Drutz, Director, Media Markets & Innovation, described in a release. “The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way. By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada.”
Legal drinking aged consumers are also invited to save the application on their smartphone, as campiagn managers say it will offer more augmented reality experiences over time.
Ad-Dispatch operates two divisions focusing on Web video and radio production as well as building AR applications for mobile, online, live event kiosk and stadium big screen environments.
Astral Out-of-Home is a division of Astral Media Inc.

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