Wednesday, 1 August 2012

DIGITAL DAY CONFERENCE 2012:

DIGITAL DAY CONFERENCE 2012: THE NEW DIGITAL PATH TO PURCHASE

the program   
Date: Monday, October 22nd, 2012   Time: 8:00am – 5:00pm
Location: Metro Toronto Convention Centre
North Building - Lower Level  255 Front Street West  Toronto, ON M5V 2W6
Tickets

The old path-to-purchase model worked well with traditional media and brick-and-mortar stores: it was linear and predictable, starting with an ad and ending with an in-store purchase. But today's digital path-to-purchase is non-linear and dynamic, with multiple touch points and interactions: consumers are doing everything from downloading product reviews while they're shopping, to holding up their smartphones on a street to see where the best restaurants are. It's a seismic shift that is reshaping the marketing and media landscape.
The 2012 Digital Day Conference, presented by Marketing magazine and the Canadian Marketing Association, will explore how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. The focus will be on real-world examples, creative solutions and inspiring next steps in social media, mobile, online video, gaming, e-commerce, content creation and more.

Join us for a full day of keynote presentations, workshops and panel discussions featuring media, advertising and marketing leaders from across Canada and around the globe.

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