Thursday, 2 August 2012

Exclusive Partnership Brings The Booth Back to Rogers' Digital Platforms

Exclusive Partnership Brings The Booth Back to Rogers' Digital Platforms
2012-08-01

Rogers Media is the exclusive Canadian venue for Season 2 of the digital series The Booth at the End .
The sci-fi series will screen online at Citytv.com and Rogers Anyplace TV, and on mobile devices through the Citytv Video App.
The announcement was made at the Television Critics Association (TCA) summer press tour in Los Angeles.
The Booth will also debut on the U.S. online entertainment and video service Hulu that day, and internationally in fall 2012.
The Booth was produced by Vuguru, Michael Eisner’s digital media studio in which Rogers is an investor; the five-part, 22-minute series will be available in Canada every Monday for five consecutive weeks, beginning Monday, Aug. 6.
“[T]his series is another example of how we are making premium programming accessible to viewers on multiple platforms at any given time,” said Andrea Gagliardi, Senior Director and General Manager, Broadcasting, Rogers Digital Media.
The Booth at the End is directed by Emmy Award-winning actor Adam Arkin (Sons of Anarchy), the series was created and written by Christopher Kubasik (Internet Adventures). Jaime Burke (The Pact) serves as executive producer and Vahan Paretchan (The Pact) is the associate producer.
Season One will air on Rogers’ FX Canada beginning Aug. 9.
In addition to streaming video online and on-demand access at Rogers Anyplace TV, the Citytv Video App supplements the series with a programming schedule; a notification service that reminds users when shows are available; as well as by saving users’ viewing history and favourites. Available on iPad, iPhone and iPod touch, the Citytv Video App also allows the sharing of video links on social media networks like Facebook and Twitter, and via email.
Founded by Michael D. Eisner’s Tornante Company and backed by Rogers Media, Vuguru LLC develops, finances, and licenses premium scripted content to a global set of distribution partners with large audiences. In the US, Vuguru has multi-project licensing and distribution deals with AOL and Yahoo!
For more Mediacaster Magazine coverage related to this topic, please see:
Banff Looks to Digital Future with Online Content Rivalling Cable Programming
http://www.mediacastermagazine.com/news/banff-looks-to-digital-future-with-online-content-rivalling-cable-programming/1001079829/
Rogers Launches Digital Series on Multiple Media Platforms
http://www.mediacastermagazine.com/news/rogers-launches-digital-series-on-multiple-media-platforms/1000381552/
Rogers 'Goes to Hollywood' with Major Media Content Investment
http://www.mediacastermagazine.com/issues/story.aspx?aid=1000345470

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