Monday, 24 September 2012

Canadian Marketing Association: Direct Marketing Conference sept 25

Canadian Marketing Association: Direct Marketing Conference
September 25 - Metro Toronto Convention Centre
#cmadm   @Cdnmarketing   @mtcc_events
The agenda
Today's consumers are more empowered than ever. They have access to more information and options when making purchase decisions. Companies have responded by embracing technology and actively shifting their marketing approach and budgets. Have the "3 Pillars of Marketing" (target, offer and creative) become 4 (target, offer, creative and channel)? How can we as marketers embrace these new mediums and not lose touch with direct response marketing fundamentals?
The Direct Marketing Conference showcases current and emerging trends in the direct marketing space including what's new, what's hot and what's next.
 This year's conference will provide a comprehensive look into the role that technology, channel, data and creative play in the delivery of successful direct marketing programs.

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