Wednesday, 26 September 2012

Toronto Star is the most-read in print and online in the GTA

Toronto Star is the most-read in print and online in the GTA
Madhavi Acharya-Tom Yew Business Reporter

The Toronto Star retains its title as the most-read newspaper in the Greater Toronto Area, with more than 1 million readers a day, according to the latest survey by the Newspaper Audience Databank, known as NADbank.

The Star’s weekday readership stands at 1,005,300 in the Greater Toronto Area. That is an increase of 4.1 per cent from the same period a year ago, the NADbank 2011/12 Mid-Year Study shows.
The survey also shows that combined print and online readership of the Star in the GTA stands at 2.3 million adults. That’s up 0.8 per cent from a year earlier.
It’s also nearly double the total weekly GTA readership of the Globe and Mail and Toronto Sun and more than triple that of the National Post in the GTA.
“These results are extremely encouraging,” said John Cruickshank, Publisher of the Toronto Star and President of Star Media Group. “Clearly, people throughout the Greater Toronto Area want to read the news and information that we produce every day, both in print and online.
“These results are also a reflection of the importance that our readers place on the service that the Star provides to the community through our investigative journalism, our extensive city news coverage and our commitment to worthy charitable programs across the region.”
The industry survey found that the Star has 1.18 million readers on Saturday and 737,700 readers on Sunday.
Next to the Star, the second most-read printed newspaper and online newspaper website across the GTA was Metro, the free commuter newspaper that is majority owned by Star Media Group. It has almost 1.15 million weekly readers.
The figures also show that over the course of a week, half of the GTA’s market of nearly 4.7 million adults reads the Star in print or online.

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