Wednesday, 13 February 2013

Yahoo!, AOL and Microsoft Expand Advertising Partnership to Canada



Yahoo!, AOL and Microsoft Expand Advertising Partnership to Canada Feb13

@YahooAdBuzzCA @aolca @msadvertisingca

Yahoo, Google Team Up On Ads Feb 6

In November 2011, Yahoo!, Microsoft, and AOL formed a U.S. display advertising partnership with the goal of improving the process of buying and selling online display inventory. Since last year, we’ve been offering each other's premium, non-reserved online display inventory to our advertising customers through our respective ad networks. As a result, our advertisers benefit from increased transparency and audience reach across premium inventory, at scale.

Today, we’re happy to announce that Microsoft is joining our partnership with AOL in Canada to help us increase ROI for our advertisers. Together, we can offer advertisers on our Canadian network access to even more inventory, including inventory on Microsoft owned and operated sites and third-party networks.
If you're interested in learning how to access inventory from these partners, please contact your Yahoo! Canada account executive or account manager.

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