Monday, 1 December 2014

-- Quotes campaign for Canadas must-attend strategy, innovation and creativity event underscores theme of change --


Toronto, ON.  The Institute of Communication Agencies (ICA) www.icacanada.ca, and Publicis Canada (www.publicis.ca) have launched a digital and print marketing campaign to promote Canadas largest and most anticipated annual advertising event, FFWD: Advertising and Marketing Week 2015.  The campaign, created by Publicis, emphasizes the notion that the industry continues to be in a state of radical change, with companies, jobs and roles needing to transition and innovate.  The campaign creative cites provocative quotes from past famous thinkers and thought-leaders who placed emphasis on the importance of embracing change.
  When you are finished changing, youre finished, Benjamin Franklin.  The world moves, and ideas that were once good are not always good, Dwight D. Eisenhower.  An idea that is not dangerous is unworthy of being called an idea at all, Oscar Wilde.  The creative message is that these great minds would attend if they could and so should anyone in the advertising and marketing community.  Attending the week will better empower those in the industry to manage and capitalize on this disruption.  The campaign includes banner ads for online and mobile devices, posters, print ads and direct mail.

Since its launch in 2009, FFWD: Advertising and Marketing Week (www.advertisingweek.ca)  has grown into Canadas largest and most diverse annual gathering of advertising, marketing and media leaders, attracting more than 6,000 attendees to Toronto each January to multiple events and inspiring thought leadership presentations.  The week showcases the industrys best while offering a forum to highlight new ideas, key business drivers, and industry discussions. 

"Both agency and client are in a state of radical change and finding time in the day to foster curiosity has never been harder, noted Tim Kavander EVP, CD, Publicis.  FFWD is now more important than ever.

Change is everything.  Be curious.
Highlights of the action-packed calendar include international keynote speakers, conferences, seminars, awards, panel presentations, Next Generation Day for students and young communication executives, and the Ad Ball gala presented by Yahoo, all of which promise to address the needs and issues the industry faces.  Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather Worldwide will speak on Friday January 30th at the closing luncheon sponsored by The Globe and Mail.   An expanded speaker series will include presentations from Ipsos Brand Influence study, Yahoo, Twitter, Canada Post, Toronto Star, Google, Interbrand, Comscore, SapientNitro, Partnership Group and Deloitte.  Popular events such as the Globe & Mail Cannes reel screening, the Microsoft Advertising Industry Breakfast, and Toronto Star opening cocktail party, Marketing Hall of Legends among others will be making their return this year.  Ticket packages are on sale now at www.advertisingweek.ca.  Full week ticket packages; Platinum Experience Full Week Pass (transferable) -- $799.00  (Early bird discount of $100 if purchased before November 17, enter promo code FFWDEARLYBIRD); Gold Full Week Pass (transferable) -- $599.00; Morning MasterSeries -- $80.00 which includes presentations from esteemed professors at Dalhousie University, Schulich School of Business, Ivey Business School and Queens School of Business.  For more information, schedules and tickets visit www.advertisingweek.ca.


This years event and its overriding theme of change promises to be bigger and better with 20 per cent more programming and almost 40 events, added Laurie Young, managing director, O&M and chair FFWD: Advertising and Marketing Week 2015.  The ever quotable David Ogilvy once said change is our lifeblood, stagnation our death knell.  The industry looks to FFWD: Advertising and Marketing Week to be current and relevant.  We wont disappoint.

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