Thursday, 22 September 2016

ICA partners with Sid Lee to unveil new creative brand identity initiative

ICA partners with Sid Lee to unveil new creative brand identity initiative
--Program identifies Association’s multiple initiatives to drive awareness and brand recognition on a global basis

The Institute of Communication Agencies (ICA) has partnered with member agency,Sid Lee to undertake a rebranding initiative being unveiled this month.  Implemented across all member and consumer-facing elements, the new creative brand identity and brand identity system will clearly define and unify the activities of the Association and its member agencies to all stakeholders in the advertising, marketing and creative industries across Canada and on a global basis.


“We wanted to unify the ICA brand with a visual mark that is clear, simple and easily recognizable across all the ICA initiatives and the individual sub brands identities.  This visual consistency and coherence across all initiatives signals to members and the industry the ICA quality assurance,” explained Penny Stevens, 2016 ICA Board Chair and president, Media Experts.  “The Board was instrumental in recognizing an opportunity to create a strong and unified message to mark the ICA’s new vision and direction, and our member Sid Lee has done an outstanding job that will help propel us into our next phase.”

The elements designed and created by the team at Sid Lee include a distinctive, bold new wordmark, the icon, and the lockup “BY ICA” which has been implemented on all ICA initiatives and properties including Client of the Year, Future Flash, StartUp & UP, CAAP, Ad Women of Toronto, Next Generation Day, Agency Search.ca and FFWD Advertising and Marketing Week among others, and new typography utilizing the Knockout font.  All executions have been rolled out and will be implemented in all future ICA initiatives to drive home ICA’s integral place in the communication industries.

“For us, the ICA is an organization that speaks with its actions and contributions", explained Vito Piazza, president & COO, Sid Lee.  “By unifying their identity, we were able to make sure they leave their mark and raise their presence in the community.”

“We wanted to create a unified branding system for the ICA that put us front and centre,” concluded Gardenia Flores, director of digital marketing, ICA.  “Sid Lee’s new brand identity system clearly identifies all of our many initiatives as being ICA led and driven, which will ensure consistent and impactful branding to help the ICA underscore its valuable role within the industry.”

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