Monday, 12 December 2016

THE BRIEF – THE AGENCY LANDSCAPE IN 2017

THE BRIEF – THE AGENCY LANDSCAPE IN 2017


The agency landscape is evolving at a rapid pace. Now, more than ever before, it’s about adaptation to stay relevant.Whether it’s becoming vertical specific, adding new divisions, or focusing on one portion of the marketing journey, agencies have to change the way they do business in order to survive.


Join us for an evening of casual conversation as our expert panel discusses the latest topics in the agency world. Over some beer, pizza and wings, leaders from some of the country’s most notable agencies will share insights on:

Where they see the marketing mix going for 2017
The latest ad platforms, and how to use them effectively
The shift in the agency model
And more!
Follow this event on Twitter: @amatoronto – #AMAevents

Event Time:
Tuesday, December 13, 2016
5:30pm-8:30pm

**Please note that this event is for guests 19 years old or older. There will be alcohol served at the event. We will not be making any exceptions for anyone under the legal drinking age.

Labatt Breweries: 207 Queens Quay West, Suite 299
Toronto, ON M5J 1A7

Panelists
Matt Lewis, President of Momentum Canada – Matt is a strategic marketer who believes that more than ever brand experiences are what matter most. Matt strives to help brands shift from saying to doing by creating ideas that solve real problems for people. Over the last 15 years, Matt has delivered work for some of the largest brands in North America, including: TELUS, SAB Miller, Nike, Wrigley, and General Motors.
Matt has a proven ability to build highly dynamic and strong functioning teams. He attributes this to his unrelenting focus on only hiring a passionate and collaborative workforce. What defines his success is establishing and motivating the right mix of people – those whose personal values align with the values of an organization.

Franke Rodriguez, Partner & CEO of Anomaly Canada – From his hometown of Brooklyn to the 416, Franke made his move to Toronto back in 2012 with the goal of building the Anomaly brand north of the border. Four years later, he’s built one of the country’s fastest growing agencies, won countless awards, and built a vast client roster, one that includes Shock Top, whom they produced one of the year’s hottest Superbowl ads. An agency Exec by day, a family man by night, Franke spends his time outside the office playing with Barbies and watching Paw Patrol…With his wife and three children of course.  @FrankeKnucks 

Andrew Simon, Chief Creative Officer of Edelman Canada – A household name to all those in the industry, Andrew is known as one of the most creative minds in North America. And, he has the accolades to prove it as a 6-time winner of ‘Canada’s Most Creative Agency’, and 5-time winner of ‘Agency of the Year’ during his 14 years with DDB. Joining the Edelman team late in 2015, he was recently promoted to CCO and continues to be one of the country’s most influential figures within the advertising space. Always looking to support the industry, he sits on the board of the Advertising & Design Club and plays an active role in the Canadian Marketing Association. @andrewlsimon

Daniel Shearer,  EVP & General Manager of Cossette Ontario and West – With over 13 years of agency experience, Daniel recently left the Taxi franchise to take on a new role with Cossette. Known as an industry leader when it comes to results driven creativity, Daniel has applied this expertise to his new role with some of this year’s most notable creative, including Sick Kids new ‘Fund the Fight’ campaign. From telecom clients like Koodo and TELUS to CPG brands like Kraft, his experience ranges across a broad spectrum of industries, making him one of the countries most respected agency executives.  @danieljshearer

Alexandra Panousis, CEO of Starcom Media – Alex Panousis is best known for her expertise in building ideas into marketing solutions for her clients. Alex is focused on outcomes, elevating the role of communication planning influenced by consumer behavior, and innovation. Alex has been with Starcom and Mediavest for almost 10 years, as President since 2010 and CEO as of 2014. Through that period has helped to double the size of the agency through several new business wins and multiple award-winning partnerships.


Moderator
Andrew Grenville, Chief Research Officer of Maru/Matchbox – A thirty-year research veteran, Andrew leads Maru/Matchbox in the development of innovative and informative approaches to research and analytics. Andrew is the author of numerous research products and measurement scales, with a focus on automating survey design and reporting.

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