Canada, Booster Juice Announces Multifaceted Partnership
As momentum builds towards the first Play On! event in over four years, July 30-31 in Calgary, Play On! Canada and Booster Juice, Canada’s original juice and smoothie bar announced a multifaceted partnership.
The agreement with Booster Juice – an original and longstanding partner of Play On! Canada – designates the beloved Canadian brand as a National Partner, and comes at a time when Canadians are showing strong interest in coming together again to play, through a shared passion for street hockey. It further builds on Booster Juice’s ongoing commitment to creating healthy and vibrant communities across Canada.
“We are proud to partner with Booster Juice to deliver exciting experiences for Play On! Canada participants, including players, officials and volunteers, along with their families, who will need fuel to perform and support at their best,” said Scott Hill. Chairman, Play On! Canada. “At a time when prioritizing our health is more important than ever before, we look forward to collaborating with Booster Juice to build engaging programs that help improve the quality of life of participants coast to coast for years to come.”
The exciting partnership aligns with the need for Canadians’ health to recover, physically and mentally, after over two years of isolation, shuttered recreational facilities and cancelled sport competitions. With a shared vision for creating unique experiences that bring people together, the Play On! Canada-Booster Juice partnership will forge a deeper connection with hockey lovers and families alike, all while providing them a delicious, convenient and nutritious product perfectly suited for active lifestyles.
As part of the partnership, Booster Juice and Play Canada will collaborate to pioneer the new TournPro™ retail reward technology beginning in 2023.
“Whether a player, official, volunteer or a supporter, proper nutrition is needed for optimum performance and Booster Juice is the right product offering to provide participants with the energy they need through our stores in event cities, and across Canada,” said Dale Wishewan, Chief Executive Officer and President, Booster Juice. “This partnership enables us to show the benefits of proper nutrition and our quality ingredients for peak performance, not only at Play On!, but in everyday activities that matter most to participants and their families as we resume our lives post-pandemic.”
As part of the wide-ranging partnership, Booster Juice will be featured at all Play On! events through rinkboard branding, promotional announcements, sampling activity and on-site sales of products, as well as on Play On! Canada’s digital platforms, communication and marketing materials.
This partnership will build affinity and retail foot traffic for Booster Juice, while allowing stores to play a role in enhancing the quality of life of participants and the health of communities across the country now and in the future.
Play On! Canada has received significant support from various partners including federal, provincial and municipal governments, strategic partners, corporate sponsors, grassroots sports organizations and vendors/suppliers. A number of community partners – including members of the Aboriginal Sport Circle, Hockey4Youth, Hockey Diversity Alliance, Kids Help Phone and SheIs – have come together to help ensure diverse and underrepresented communities receive opportunities to participate in Play On!